Jessica Swords – Customer Service Manager

My name is Jess, and I’m the Customer Service Manager.

I’m a coach at heart and a leader by nature, passionate about helping people grow, build confidence, and reach their potential. With nearly 20 years of experience spanning customer service, higher education, sales, operations, property management, and business administration, I’ve built my career around developing people and creating exceptional experiences.

My background includes studies in Business Administration, Early Childhood Education, and Event Coordination, along with professional sales and marketing training. Before joining Crystal D, I spent more than nine years at Capella University coaching teams, leading training initiatives, and driving process improvements.

Today, I’m proud to lead Crystal D’s talented Customer Service team. My favorite part of the job is supporting growth, celebrating successes, and creating an environment where people can thrive.

Outside of work, I enjoy spending time with my kids, family, and friends. I love playing guitar, singing, gardening, and learning about history and different cultures. I’m also a fan of snowboarding, golfing, classic cars, and hosting gatherings that bring people together.

Something Surprising: Most people are surprised to learn that I earned my Early Childhood Education degree while still a senior in high school. A few years later, I opened and operated my own daycare while raising my young children, an experience that helped shape the leadership, patience, and coaching skills I still use today.

Favorite Award: My favorite awards are the Driver Award and the Putter Award. As a golfer, I love their unique designs and how they creatively tie recognition to achievement. They’re fun, memorable, and elegant—perfect for celebrating someone who’s truly gone above par.